Rose Petal Cottage, a toy targeted to be sold to the parents of young girls, gives quite an interesting insight into how sexism makes its way into advertising.
Come on into my home sweet home,
Rose Petal Cottage, a place of my own,
It's a special place, come and be my guest,
Try 'em up and they're the best, best best!
Rose Petal Cottage a place of own,
I love when my laundry gets so clean,
Taking care of my home is a dream, dream, dream,
In Rose Petal Cottage, my home, a place of my very own!
The lyrics focus mainly on having "a place of my own."These lyrics could definitely be seen as wrong and teaching girls to conform to the idea of being stay at home moms, or it could be interpreted as a tool for girls to feel more self worth and like they can own their things by working for them. In my opinion this commercial has way to many negative connotations towards "what a girl should do," taking care of the kids and cooking up a meal are tasks that have been given to women and have made them put their own selves benefit aside. This commercial is telling young girls that they should enjoy doing tasks that nobody likes. Why market this towards females? If everyone wants a clean house, but nobody wants to clean it, then why do the woman get stuck with this task? This is clearly the remnants of negative stereotypes that unfortunately are still being used in advertising very frequently.
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