Analyzing through the cracks

McDonald's

~Print~ 

Denotation

• McDonald's red color for background
• 4 skinny fries placed to look like the Wi-Fi bars 

Connotation 

• The poster is easy to understand 
• Clearly made to express the fact that McDonald's now has Wi-Fi

Mythology 

• The Ad is made simple and to the point, makes sure that people know that they offer Wi-Fi 

Formula Toothpaste

~Billboard~

Denotation 

• Toothpaste with tagline underneath "building string teeth" 
• Guy biting the side of the billboard 
• hardware on the "bottom" of the billboard 
• Logo on top left 

Connotation 

•  The billboard is different and interactive. 
• Using different elements to get point across. 

Mythology

• This toothpaste will make your teeth strong.

Christian Dior

~Video~

Denotation

• There is a bride being walked down the isle 
• The location of the wedding is beautiful and it seems like a high class event 
• Bride says "sorry dad" and then runs down the aisle
• She runs to an open field takes her dress of and reveals a little black dress
• She gets picked up on the side of a cliff through helicopter
• There is a guy in the helicopter, seems to be her love

Connotation

• The ad is very out there, considering it is showing what we can only assume is a woman cheating  on her fiancé

Mythology 

• The perfume gives you adventure and happiness