We as a group chose PETA, People for the Ethical Treatment
of Animals, for our political campaign because we agreed on the fact that it
has been one of the longest running most successful organizations out there. Their
slogan is “animals are not ours to eat, wear, experiment on, use for
entertainment or abuse in any way.” PETA has a very clear idea of who their organization
is and what they do, and they have many influential people backing up their
ideas. They are always very up front with their ads and commercials, sometimes
criticized for being “too emotional.”
PETA focuses its attention on the four areas in which the
largest numbers of animals suffer the most intensely for the longest periods of
time: on factory farms, in the clothing trade, in laboratories, and in the
entertainment industry. We also work on a variety of other issues, including
the cruel killing of beavers, birds, and other “pests” as well as cruelty to
domestic animals. PETA works through public education, cruelty investigations,
research, animal rescue, legislation, special events, celebrity involvement,
and protest campaigns.
For our main spokesperson we chose four-time Grammy Award
winning artist, Sam Smith, who is taking the world by storm with his soulful
voice, passion and hit songs. We believe that bringing that soul and passion to
our fight for animal rights will help us bring more awareness so we aren’t “the
only ones” in this fight. Taking the now widely know hit song, “I’m not the
only one,” we have created the hash tag #IMNOTTHEONLYONE4PETA as well as
social media outlets like Twitter, Facebook, and Instagram.
Our main print campaign would consist of ads in magazine like the one above and billboards like the one below.
Using our official hashtag, our followers can comment and post on issues and be able to tie all together.
Official Twitter Page
Official Facebook Page
Official Instagram Page
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