Defying Boundaries

Advertising has always been known to have racial and sometimes gender stereotypes embedded in them. Most of the shows we see are very gender normative, meaning that it follows the established boundaries of what society has described as normal for each gender. It sometimes can also include the set roles and expectations that society have assigned each of the genders. Recently there has been some TV shows that have started defying those rules and boundaries.

 Modern Family, Emmy Award winner for Outstanding Comedy Series, which is now on its 6th season and on his third year since it premiered is the perfect example of breaking the stereotypes. In the series, we follow the life of three very different families who are all related to each other. First of all we have the a homosexual couple with an adopted Asian daughter, one of the guys sister and her husband with their 3 children, and finally the father/grandfather of the family who is now divorced the mother and remarried a very attractive colombian young woman, together they are raising the woman's son and a baby they had together.


There are so many boundaries that are broken by this comedy show, in the description alone for example they have already tackled interracial and homosexual relationships as well as adopted kids and stepchildren. The success of this show is in my opinion the result of their diversity on the show. It targets almost every single audience and brings them all together through comedy. On one side we have the typical sibling fights that we all know and love, and on the other we see the struggle of planning a wedding for the two gay dads. We as the audiences are exposed to so many different types of people n this show that it helps society blur the lines of those boundaries.